Tetra Pak launches connected packaging
24 November 2021, London / Madrid – The Tetra Pak food processing and packaging company today launched a new 'universal' connected experience accessed via its smart packaging, available to all brands. In a starting time for the packaging industry, the new Tetra Pak Iberia connected experience, created in partnership with digital experiences studio Appetite Creative, looks to help a diverseness of brands engage directly with customers without the demand for initial digital evolution costs.
The 'white labeled' web-based app, accessed via QR codes found on Tetra Pak packaging, tin can be hands adapted, and tailored past brand and production requirements. It tracks real-time interaction, such as the production flavor scanned, boilerplate engagement fourth dimension, location, scan charge per unit, number of visitors, render visitors, and social media shares, including GDPR compliant personal data to enable the brand to optimize its marketing and amend sympathise customers.
The connected feel can be adapted to the specific needs of each make and production, to create a bespoke digital marketing solution for each type of audience. Divided into two dissimilar segments, the app offers versions suitable for young people and adults. Both options offering templated functionality which includes quizzes, and an AR experience to showcase the brand's packaging in 360 degrees, interactive games with leaderboards, and contest prizes. There is an choice to 'share a selfie' with branded filters via social media and encourage friends to join the game too.
Offer a variety of games, including some focused on environmental sustainability, the app includes quizzes which not merely give tips and communication, simply likewise explains how the company tries to be more than sustainable every mean solar day. Information technology uses fun interactive games to engage users and those with loftier scores are rewarded with a variety of high value contest prizes including iPhone 12, iPads, electric bicycles, or a Nintendo Switch.
"We are proud to offer the unabridged food industry access to connected packaging through our new app and to take reward of the enormous value that this technology can evangelize to brands. Open up to anybody, we desire to engage with as many brands as possible to help them create a unique connection with consumers and beneficiaries of smart data and real-time marketing optimization. It is one more step towards a complete connected digital experience with unique codes and connected packaging," said José Luis Velilla, Marketing director of Tetra Pak Iberia.
"Connected packaging offers brands a huge opportunity to ameliorate connect with customers in a compelling and interactive way, via their very own branded media aqueduct. Tetra Pak has fabricated this easier than ever before through the new Iberia app, which gives brands the foundations for a brilliant continued feel, all they demand to bring is their branding," said Jenny Stanley, managing director at Appetite Artistic.
Tetra Pak Iberia utilizes QR codes due to their increasingly widespread use among consumers. According to research from Nielsen and Tetra Pak, 55% of the population accept already scanned food products and 76% say they would use them to learn more most the products or enter competitions. The new continued experience is currently only available to Tetra Pak brands in southern Europe, with more countries due to be added soon.
Source: https://packagingsouthasia.com/active-and-intelligent-packaging/tetra-pak-launches/
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